The New York Times ran an article the other day about the surprise retail triumph of shapewear for men. Spanx, the shapewear brand now ubiquitous for sucking in the tummies and thighs of even the skinniest celebrities, has introduced a line of undershirts meant to smooth out a man’s belly. According to the Times, the shirts are a huge hit.
When I first read the article, I was a bit bewildered by the concept. Why should men feel the need to suck and tuck? Aren’t women the only ones who have to care about unsightly bulging? That’s what the majority of women’s magazines say. Remember, this is the time of third wave feminism, where women can – and should, if convention be taken – be intelligent, accomplished and fabulous, all at the same time. Continue reading